Sam Hongyuan Zhang
Advertising M.A.
Savannah College of Art and Design

















About [closed]
Linkedin
Contact me

©2024 Hongyuan Zhang
Home
 



Misfits Market #EatUgly
Background: Nearing Earth Day, Misfits Market is looking to bring awareness of their battle with the superficial beauty standards of the fresh produce industry.

Project Goal: Design a campaign to raise awareness of Misfits Market’s mission of reducing food wastage via saving and selling for visually misshaping produce for budget-friendly consumers who value sustainability.  [Link to Research Deck]

Collaborated with: Aimar Diaz, Melisa Khan, Jiya Ren
Award: International Design Awards - Honorable Mention


Campaign
The campaign focues on showcasing adorable “produce misfits”, and how opting for these “misfits” reduces food waste.


































Back to top